The Music
Big Songs with Big Themes.
Alternative anthems for those who’ve lived, loved, evolved—and aren’t done yet.
Synths and guitars with a nostalgic edge built for NOW.
Think The Killers meets Depeche Mode with the weight of U2 and the polish of Duran Duran.
Music powerful enough to reset the nostalgic clock.
We Run
Lyric Video - May 18th
What’s Next?
Cover Art - Jordan Dilley
No Compression!
What’s Next? is the first song by Reduction in Force.
Of course it is.
What’s Next? wrestles with the realization that your Second Act has always been your First Love. That moment when you’re done with the walls of your own identity. It’s about feeling - it’s time.
What’s Next? screams yup, you are completely exposed, but makes it clear that it is the only path forward.
So, embrace the unknown, trust what you’ve built, take a breath, put your head down, crank it up and break the F*&%!ing walls down of whatever your “NEXT” might be.
PLAYLISTS
Brian and I go back all the way to Freshman year in college. He knows music - Good Music. Peep this - as he is apt to say. What’s Next? is lovingly wrapped inside. Like an alt rock bear hug.
GUEST PLAYLIST- BRIAN DULAC
Alex Aldi
Reduction in Force is joined by Producer, Alex Aldi (Passion Pit, Dreamers, Goo Goo Dolls), whose production catapults the song years beyond what would have ever been possible during RiF’s First Act.
A match sealed by a passion for the anthems of their back catalogue and the desire to bring them to life through a new lens.