No ID
Out NOW!!!
The Music
Big Songs with Big Themes.
Alternative anthems for those who’ve lived, loved, evolved—and aren’t done yet.
Synths and guitars with a nostalgic edge built for NOW.
Think The Killers meets Depeche Mode with the weight of U2 and the polish of Duran Duran.
Music powerful enough to reset the nostalgic clock.
We Run
What’s Next?
No Compression!
Cover Art - Jordan Dilley
What’s Next? was the first song by Reduction in Force.
Of course it was.
It wrestles with the moment you realize your Second Act is really your First Love. That point when you’re done living inside the walls of your own identity. It’s about feeling — it’s time.
We Run picks up from there. It’s the adrenaline shot. The refusal to sit still. It’s what happens when you stop asking and start moving with hopes and dreams that have been waiting.
Together, they’re a one-two punch:
Exposed? Who isn’t? There’s no other way.
So take a breath, trust what you’ve built, crank it up — and break the F*&%!ing walls down of whatever your “NEXT” might be.
Cause we need to make a lot more room around this place. There’s plenty more music to come.
PLAYLISTS
GUEST PLAYLIST- BRIAN DULAC
Brian and I go back all the way to Freshman year in college. He knows music - Good Music. Peep this - as he is apt to say. What’s Next? is lovingly wrapped inside. Like an alt rock bear hug.
Alex Aldi
Reduction in Force is joined by Producer, Alex Aldi (Passion Pit, Dreamers, Goo Goo Dolls), whose production catapults the song years beyond what would have ever been possible during RiF’s First Act.
A match sealed by a passion for the anthems of their back catalogue and the desire to bring them to life through a new lens.