
No ID Pre-Save & A Stop At Willoughby
Still not selling pills, powders, or creams — but if you don’t walk away with a nugget or two from this article, you might not be trying.
We embark on a cathartic, existential re-examination of our own identity as viewed through the Second Act.

"Making" Music Isn’t Enough.
In '93, we asked a profound question to a head-bobbing beat: What is love?
In '25, we ask if it matters that the question was posed by a human?
It does. Here's why.

Surfing is Hard
I thought I was heading to Costa Rica for a fun surf trip.
Turns out, I needed a whole new definition of “suck” when it comes to surfing.
Then I realized—I needed a new definition for a lot of things at 54.

Analytics: I Am Their Product AND You Are My Product
The algorithm controls a large percentage of a creator’s fate.
Substance and depth are still all human.
Every listener is sacred (if I only knew who they were)

We Run and a Gut Check
Number one takeaway: making music is an absolute blast.
Number two takeaway: I love living the process... except for the part where in order to be seen, I have to perform for an algorithm. Not you, code.

AI is a Tool
Ignore it (and those controlling it), and all of its associated faults, it will become MORE than just a tool . . . in the worst possible ways.


Field Report: LinkedIn - A Case Study.
A field report from the front lines—LinkedIn style.

Why (Share) Music?
‘Cause that ashtray you made when you were five still lives in your heart.



Explanatory
Newsflash: I left my career behind to make music. My music. Anthemic, synth-infused, alternative rock that means everything -to me.